The Infiniti story begins in 1985 with the formation of Nissan’s top secret “Horizon Task Force.” Its objective: to create a new performance luxury brand.

Literally from scratch, the Horizon Task Force began working on an expansive vision, eschewing the simple re-badging of current vehicles to embrace a new luxury automobile ethic encompassing not only product, but the entire purchase and ownership process.

With existing U.S. and European luxury brands already well entrenched in the American marketplace, this endeavor was not only ambitious – it was positively risky.