The Infiniti story begins in 1985 with the formation of Nissan’s top secret “Horizon Task Force.” Its objective: to create a new performance luxury brand.

Literally from scratch, the Horizon Task Force began working on an expansive vision, eschewing the simple re-badging of current vehicles to embrace a new luxury automobile ethic encompassing not only product, but the entire purchase and ownership process.

With existing U.S. and European luxury brands already well entrenched in the American marketplace, this endeavor was not only ambitious – it was positively risky.

Nissan Motor Company was founded in Yokohama City, Kanagawa Prefecture in 1933. The company has 16 production sites in Japan and abroad and offers products and services in more than 160 countries worldwide.

Many significant milestones have been experienced since 1933.  In 1937, the Datsun Type 15 became the first mass-produced Japanese vehicle. In 1960, Nissan Motor Corporation USA (NMC) was established in Gardena, California, the same year that witnessed the birth of Datsun?s first sports car, the SPL 210. 1969, Datsun introduced the "Z" as a 1970 model; the 240Z quickly became the best-selling sports car in the world.

Throughout all this, offices and manufacturing facilities were opened around the world, and sales continued to rise. Most recently in 2009, the Renault-Nissan Alliance recognized its 10-year anniversary, the Nissan LEAF was unveiled, and Nissan inaugurated a new plant in St. Petersburg, Russia.